Whether you are the sole proprietorship or are the Chief
Executive Officer of a Fortune 500 corporation, sending business
Christmas cards can serve to boost your customer relations and
greatly improve your bottom line. About half of all businesses
send holiday cards - sometimes with unintentional negative
consequences. Here are some tips to ensure that your caring
gesture will be interpreted in the best possible light.
Choosing the Appropriate Card
All business has an image it portrays, whether through its logo,
its branding efforts, or its marketing strategy. The design of
business Christmas cards you chose should emphasize that image.
If, for instance, you are a stockbroker, a Wall Street winter
scene might be fitting. On the other hand, if you are a pediatric
dentist, more fanciful greeting cards are in order. For most
businesses, elegant and tasteful card is always suitable. When it
comes to selecting a greeting card company, there are many online
sources available for business Christmas cards. Make sure to
select one that is well recognized and has a track record of
satisfying customers. The best online greeting card companies
will send you sample cards upon request, and even offers
personalization, free coordinating foil-lined envelopes, and
printed envelopes.
When ordering business holiday cards, bear in mind that not
everyone celebrates Christmas. A card expressing "season's
greetings" or "warm holiday wishes" will keep you from
inadvertently offending those who aren't of the Christian
faith.
Sending Your Business Christmas Cards
In business, timing is crucial. Although you have established a
leeway in sending out your business holiday cards, the rule of
thumb is to send them between December 1 and December 15. If
you're a business-to-business company, bear in mind that many
businesses close or have reduced working hours during the holiday
season, so be certain that your card arrives in advance of the
holidays. In order to send your holiday cards out in a timely
manner, make sure to place an order early. Personalized business
Christmas cards can take a few weeks to make, so make an effort
and place your order by mid-October.
The Personalized Style
The principle of sending business greeting cards is to motivate
warm feelings in the recipient. That won't surely happen if your
Christmas cards have address labels and are run through a postage
meter. Burn up some extra effort and have someone on your staff
with a nice handwriting address the envelopes by hand. In
addition, be sure to use a postage stamp instead of a meter when
applying postage. In the same vein, although it is necessary to
have your cards printed with the company's name, the cards should
also be signed by hand. The best way is to have those who closely
work with the recipient sign the card by hand. If you have a
small enterprise, you may have a card signing party one
afternoon, and have each person on your staff sign each card.
This will go a long, long way, making a positive impression on
the recipient.
Be a Courteous Recipient
There's little doubt that your company will also receive business
holiday cards from your vendors and business associates. Be a
courteous recipient and display the cards in your workplace. It
will not only bring a bit of holiday optimism to your office, but
it will also delight those who have sent a card to you and see it
displayed.
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